FOR IMMEDIATE RELEASE
DROPS “30 & UP 1986” MUSIC VIDEO TODAY ALBUM SPARKS CONVERSATIONS BETWEEN CRITICS AND FANS ALIKE AS LYRICS CONFRONT REAL LIFE ISSUES
“Sho Baraka gives us conscious hip hop that makes us think. It is not intended for easy listening. It was created to provide an important narrative during a critical time in our history.” – NewReleaseToday
“The Narrative is a bag of trail mix, consisting of a blended assortment of sweet and salty treats. Sho speaks on the narrative of his origin story, his faith, love and fatherhood, while addressing the issues of social injustice, politics, poverty and the complex issues of American history. Its texture is both smooth and ridged.”- Wade-O Radio
“Sho Baraka takes us through a clear and realistic lens of the times we live in…Overall this is the best interpretation of Art meets reality.” -Crossroad magazine
While various sensitive topics are confronted, all are saturated in a Gospel worldview, which informs how Sho wrestles through each train of thought and sets out to inspire listeners to seek truth.
In honor of the charting release, the Humble Beast artist dropped a brand new music video for the fun, upbeat track “30 & Up 1986” on his YouTube Channel. “30 & Up 1986″ celebrates the married life of grown folks. The sound mixes elements of 80′s funk with a modern twist & the results are intended to get you dancing. Though the song speaks about adult married life, the song has a message for audiences of all ages. Sho Baraka & Courtney Orlando have created an anthem for adults in Love. “30 & Up 1986″ boldly showcases that growing up & being committed to a spouse isn’t something to be avoided but rather something to aspire to. See music video below.
Currently, the hip hop theologian on the “Spotlight” tour with label mate Propaganda. Each night, the Humble Beast artists will dive deep into the topics of compassion, unity, ethics, race, faith, and the church. The hope is to move past the Twitter rants & Facebook debates to a place where people are no longer disillusioned, but inspired and equipped to step back into their communities with fresh eyes, compassion in their hearts, good news on their lips – ready to live as lights in a dark world. See tour dates below and for more information or to book a “Spotlight” tour date, please click here.
ABOUT HUMBLE BEAST: Humble Beast is a family of creatives, pastors, writers, theologians, and musicians who leverage their talents to see the Gospel go out into the community and transform lives. We do this as individuals and as a family. Individually, we live our lives as missionaries, disciple-makers, and culture-creators. As a family, we combine our efforts to create a hub of Gospel-saturated resources, communicated in compelling ways and freely shared with everyday people.. Humble Beast Records is the home of Propaganda, Beautiful Eulogy, JGivens and Jackie Hill-Perry. Humblebeast.com
ABOUT FAIR TRADE SERVICES: Fair Trade Services, LLC launched in June 2011 by music industry veteran Jeff Moseley. Fair Trade Services is a partnership based on dialogue, transparency, and respect, formed for the development of remarkable Christian artists who desire artistic excellence, cultural relevance and spiritual significance. Located in Brentwood, Tennessee, their roster includes MercyMe, Newsboys, Laura Story, Audio Adrenaline, The Afters, Hawk Nelson, Sara Groves, Phil Wickham and more. Fair Trade Services is distributed by Provident Distribution and Sony Music. FairTradeServices.com