VIVIENNE WESTWOOD TO CREATE SUSTAINABLE GOWN FOR “LION” ACTRESS PRIYANKA BOSE TO WEAR TO THE ACADEMY AWARDS ® IN HONOR OF RED CARPET GREEN DRESS INITIATVE

FOR IMMEDIATE RELEASE
 

VIVIENNE WESTWOOD TO CREATE SUSTAINABLE GOWN FOR  “LION” ACTRESS PRIYANKA BOSE TO WEAR TO THE 
ACADEMY AWARDS ® IN HONOR OF RED CARPET GREEN DRESS INITIATVE

GOWN TO BE WORN WITH EXCLUSIVE PIECES FROM THE NEW 
ATELIER SWAROVSKI FINE JEWELRY COLLECTION

LOS ANGELES, CA (February 22, 2017) ​– Suzy Amis Cameron’s Eighth Annual Red Carpet Green Dress campaign, in partnership with Atelier Swarovski, has revealed that respected fashion brand Vivienne Westwood will create a custom-made sustainable gown to be worn by “Lion” actress Priyanka Bose to wear to the Academy Awards ® this Sunday.

Bose, who portrays “Kamla Munshi” alongside Dev Patel, in the feature film “Lion”, will join her cast members and make her Oscars debut at the 89thAcademy Awards in honor of the film’s six nominations including “Best Picture.”
“It’s an honor to be a part of this campaign, and help bring attention to how our fashion choices affect the environment,” shares Bose. “The impact my personal choices have on the environment in all aspects of my life is very important to me. I am excited to learn more about environmentally and socially conscious fabrics as I collaborate with Vivienne Westwood and the Red Carpet Green Dress team this award’s season. I feel humbled to have the opportunity to bring awareness to Red Carpet Green Dress’ mission to the entertainment industry and the world.”

The Vivienne Westwood couture house is a longtime supporter of the Red Carpet Green Dress initiative. The fashion house has previously created eco-friendly looks for actresses Naomie Harris and Lily Cole on behalf of the campaign in years past. This will be the first collaboration between Westwood and Bose.

The gown will be ethically made according to the Red Carpet Green Dress criteria. This can include a variety of resources such as the use of natural dyes and recycled materials to organic and repurposed fabrics- always with a focus on minimal negative impact on the environment, and environmentally and socially responsible design.

“Fashion is here to help,” says Westwood. “Buy less, choose well, make it last’ limits the exploitation of the planet’s natural resources. If you love something wear it all the time, don’t just suck it all up and consume. Find things that suit you. That’s how you look extraordinary.”

To complete the extraordinary look, Bose will wear exclusive pieces from the Atelier Swarovski’s fine jewelry collection, made with created diamonds. The collection will make its debut on the red carpet of the 89th Academy Awards ®.

It is due to the aid of partners, such as Atelier Swarovski, and annual contests that financial security can be provided to MUSE School CA, an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif., with her sister Rebecca Amis. This assistance enables students to access a transformative educational experience. MUSE School CA ensures small class size, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go to www.museschool.org.

In addition to Atelier Swarovski’s collaboration, Earth Friendly Products, maker of ECOS™ Laundry Detergent will also continue their support for the third year of the high profile campaign.

For more information please visit: http://www.redcarpetgreendress.com.

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ABOUT RED CARPET GREEN DRESS:
Red Carpet Green Dress is an internationally recognized organization that combines the worlds of fashion and sustainability. Currently in its eighth year, the campaign was conceived by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. Her hope is to draw attention to the importance of more sustainable practices in fashion. It challenges designers from around the world to think about fashion in an eco-friendly platform. The campaign also raises funds for MUSE School CA, a non-profit educational organization that Amis Cameron founded with her sister Rebecca Amis in Calabasas, California.

ABOUT ATELIER SWAROVSKI 
Atelier Swarovski offers cutting edge jewelry, accessories and home décor items, which are the ultimate expression of Swarovski crystal. Pushing the boundaries of creativity, it collaborates with the finest talents in the world across fashion, jewelry, architecture and design. Atelier Swarovski presents seasonal jewelry and accessories collaborations twice a year during New York, London and Paris fashion weeks alongside its constantly evolving Core Collection. Atelier Swarovski Home, launched at Milan Design Week in April 2016, consists of functional and decorative objects for the home. Atelier Swarovski was founded by Nadja Swarovski in 2007 as a showcase for creativity, craftsmanship and the art of crystal cutting and crystal innovations. Past collaborators include Jean- Paul Gaultier, Viktor&Rolf, Christopher Kane, Maison Margiela and Mary Katranzou for jewelry, and Zaha Hadid, Daniel Libeskind and Ron Arad for home décor. 
www.atelierswarovski.com.

ABOUT VIVIENNE WESTWOOD:
Vivienne Westwood began designing in 1971, and by the end of the 1970s, she was already considered a symbol of the British avant-garde. For Autumn/Winter 1981, Westwood showed her first catwalk presentation in London. In 1986, a radical change of direction moved Westwood away from street style and youth culture as she adopted more traditional Savile Row tailoring techniques. Since then, Westwood has received numerous accolades, continues to show in Paris and London, and is one of the most influential fashion designers in the world today. She uses the medium of her shows to talk about culture and politics, more specifically about the urgent need to act against climate change.

Media Contact:
Red Carpet Green Dress
Christina Garvin
T: 805.229.1612
E: Christina@sundaripr.com

Vivenne Westwood
Michael Pegrum
T:  +44 (0) 20 7287 3188
E: m.pegrum@viviennewestwood.com

Atelier Swarovski
Lindsay Kordik
+1 212 601 2575
E: lindsay.kordik@swarovski.com

Elyse Weissman
Slate PR
T: 310.461.0114
E: Elyse@slate-pr.com