|ATLANTA – October 13, 2017 – UP TV is heading back to Stars Hollow this Thanksgiving! UP, television’s family-focused entertainment destination targeted to adults, announced today that Yanic Truesdale, who plays Michel Gerard on the award-winning fan-favorite family drama Gilmore Girls, will host the network’s binge-a-thon of seasons one through seven of the series. The network will also feature a watch and win sweepstakes containing one prize every hour during the marathon plus ten grand prizes. The ultimate viewing event will begin Monday, November 20 at 10 a.m. ET and conclude Sunday, November 26 at 7 p.m. ET.The backdrop of the marathon is once again UP’s GilMORE the Merrier Viewing House, which is a custom designed home environment that will showcase the ultimate viewing experience for super fans of the series as they view all 153 episodes. Prior to and throughout the seven-day event, UP will air fun and engaging spots hosted by Truesdale’s “very discerning” concierge character as he semi-graciously guides this houseful of fans through an immersive experience of all things Gilmore. While bingeing on the entire series, the guests can eat, drink and decorate in pure Gilmore character
inspired style, and even be serenaded by a facsimile of the infamous “Stars Hollow Troubadour.” Special segments featuring Kirk Gleason (played by Sean Gunn) will also pop up throughout the marathon.“We are thrilled to bring back the ultimate binge event for Gilmore Girls fans,” said Amy Winter, evp and general manager, UP. “Take a break over Thanksgiving and check in to Stars Hollow with the always sarcastic Michel as your GilMORE the Merrier Viewing House concierge. Spend the holidays with one of your favorite television families and be sure to watch for clues to win trivia prizes!”
Last year’s GilMORE the Merrier binge-a-thon reached 6.1 million viewers and the median age of the stunt was 42. Wednesday (11/23/16), the strongest day of the marathon, was UP’s best day EVER Total Day in W18-34 and W18-49*.
Gilmore Girls, which aired from 2000-2007, is set in a storybook Connecticut town populated by an eclectic mix of dreamers, artists and everyday folk. The series starred Lauren Graham, Alexis Bledel, Melissa McCarthy, Keiko Agena, Yanic Truesdale, Scott Patterson, Liza Weil, Jared Padalecki, Milo Ventimiglia, Sean Gunn, Kelly Bishop, with special appearances by the late Edward Herrmann and recurring guest star Liz Torres. The multi-generational drama about family and friendship centers on Lorelai Gilmore (Graham) and her daughter, Rory (Bledel). Lorelai owns the town’s bed-and-breakfast, the Dragonfly Inn, with best friend/chef Sookie (McCarthy), and contends with weekly dinners with eccentric, well-off parents Richard (Herrmann) and Emily Gilmore (Bishop) who always have something to say about their daughter’s life.
The series was created by Amy Sherman-Palladino, who serves as executive producer with Gavin Polone and Daniel Palladino. The series is from Dorothy Parker Drank Here Productions, Hofflund/Polone in association with Warner Bros. Television.
About Yanic Truesdale
Both charming and handsome, Yanic Truesdale is best known for his memorable role as the sarcastic and high-brow French concierge ‘Michel Gerard’ to fanatic fans of the cult-classic, feel good family series Gilmore Girls.
Born and raised in Montreal, Yanic fell into acting at the age of 17, when he decided on a whim to join a friend to audition for the National Theatre School of Canada, and was accepted to study and fine tune his undeniable talent as an actor. After graduating at the age of 20, Yanic set his sights on his first project, with the goal of obtaining the rights to do a Canadian production of the critically acclaimed play, “The Birdcage.” Next, Yanic landed a starring role in He Shoots, He Scores, a popular Canadian series about hockey, but in order to get the part, he told producers he could play hockey and showed up at the rehearsal with a number of pro players and couldn’t even get on the ice. Luckily, with a little training and the use of stunt doubles, he did the trick. As his fame grew, he went on to book a six-year stint on the series The Duval Familyand even co-hosted a live daytime talk show for teenagers called Livraison Spéciale.
In 1998, he was nominated for his first Gemini Award – the Canadian equivalent of an Emmy – for his performance in the sitcom Majeurs et Vaccinés. The series was a huge hit, with Yanic portraying the only black child of a white family. Following this success, he studied at New York’s renowned Lee Strasberg Theatre Institute in hopes of raising the bar on his career and took a leap of faith and decided to move to Los Angeles. His portrayal of TV host Yan Patrick in the hit TV show Mauvais Karma in 2013 landed him his second Gemini nomination for best supporting actor in a comedy.
Yanic enjoys his dual citizenship and keeps residences in both cities. His passions include writing, traveling and seeing as many movies as possible.
*(Source: Nielsen, L7, UP, P2+ Reach & Median age, 11/18-11/24/16; W1834 & W1849 AA(000), 11/23/16 vs 2010-2016.)
At UP, We Get Family. UP is one of television’s most trusted entertainment brands with content that leaves viewers feeling UP. UP tells the stories of families of all shapes, sizes and complexities through authentic, unique and relevant storytelling. UP offers hundreds of hours of original scripted and reality
series, specials and movies as well as fan-favorite series on multiple platforms. In addition, UP’s pro-social initiative, “Uplift Someone,” inspires people to do simple, everyday acts of kindness. UP is widely available on cable systems and satellite providers across the United States. Furthermore, UP’s subscription-on-demand offering, UP Faith & Family, features the best content in family and faith-affirming entertainment. Based in Atlanta, UP is a division of UP Entertainment, LLC and partners with the ASPiRE network on sales, marketing and other operational services.
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